Verticals videos hit the mainstream.
Two recently released Canadian media reports indicates a growing shift in the general public’s viewing habits. Media Technology Monitor (MTM) has released its Fall 2025 Sneak Peek Report. MTM Fall 2025 Sneak Peek Highlights
Streaming Competition, Multitasking, and Short-form Video Growth in Canada reporting that second screen behaviour has now become standard norm! MTM also asserts that short-form vertical video has officially hit the mainstream with 72% of online Canadians now consuming short-form content on platforms like YouTube, Instagram, and TikTok. Read more.
Private Broadcasters viewer share declines.
The Canadian Association of Broadcasters has also released a new report, Broadcasting in Canada, which paints a challenging portrait of the pressures confronting private radio and TV broadcasters. Private radio’s share of ear fall from 74.8% in 2005 to 33.8% in 2024. Private television’s share of the TV market fell from 63.1% to 38% over the same period. The report highlights the private ownership’s financial struggles since advertising is shifting away from traditional mediums to digital platforms. Read more here.