Conducted by Ampere Analysis, the study provides an in-depth look at the rapidly evolving media landscape for Generation Z and Generation Alpha, along with an overview of key industry trends at both the Canadian and global levels.
The report is organized around four key areas:
Evolving consumption habits
Trends in content commissioning
The current state of content distribution
Canadian exports of youth-focused audiovisual content
The study addresses the buyers, the audience, and exports. Read the full study.