Canada Media Fund (CMF) has released a new issue of Perspectives, addressing the face of profound shifts in audience demographics, how audiences consume media is now what defines the production value chain.
Meeting the moment, the fifth edition of Perspectives, is an important read for all producers and creatives. The document offers a data-driven look at how shifting audience behaviours are reshaping the entire screen industry value chain—from how content is created to how success is measured — as digitally native generations become the dominant audience. Meeting the Moment maps out strategies for creators and commissioners alike, with Canadian examples that rise to the occasion or anticipate the next wave.