In 2024, Telefilm Canada launched a national initiative, entitled Towards the Future of Distribution, to reflect on the future of audiovisual distribution in Canada. The goal was to identify possible solutions on both an organizational and ecosystemic scale in order to better support, develop and promote the distribution and exports of Canadian and Indigenous films.
Read: Exploring the Futures of Distribution – Strategic Visions for the Canadian Audiovisual Industry, produced by La Société des demains inc. The report bears witness to the pan-Canadian participative process of reflection and findings.
The report address challenges facing distribution with a main takeaway that distribution cannot be seen as an independent activity and must be seen as an interdependent ecosystem.