Last week at the CMPA’s Prime Time in Ottawa, the leaders of four Canadian audiovisual organizations, CMF, ISO, TELEFILM and NFB joined the Honourable Marc Miller at Prime Time 2026 for a discussion about the future of the sector. This conversation was a rare opportunity to hear these leaders—Valerie Creighton, Julie Roy, Kerry Swanson, and Suzanne Guèvremont—discuss cultural sovereignty, the strength of Canadian and Indigenous stories, and the future of Canada’s domestic production ecosystem.
The session also explored how to reach audiences where they are, how collaboration bolsters creative ambition and economic and cultural growth, global competitiveness in Canada, and how funding strategies are putting the industry first and evolving to meet the realities of a changing marketplace. Read CMF’s report.
CMF has published the third edition of their Demographic Report, with data collected from individuals who self-identified through our PERSONA-ID system for CMF funding programs in the 2024–2025 fiscal year. A summary and a full version of the findings are available. Read 2024-25 Demographic Report.
Canadian Producers are starting to embrace AI: Like it or not, the artificial intelligence revolution has begun. Rather than watching it pass them by, Canadian creators are joining in. CMF’s Now & Next has featured a story from collaborator Martin Grenier looking at the ways some Canadian audiovisual producers are beginning to use — albeit conservatively — artificial intelligence in their work, including visual effects, archival reconstruction, glitch correction, and shoot management.